Discounted Cash Flow

Baozun Inc. ADR

BZUN · Based on 10 years of SEC filings · Converted from CNY to USD

DCF estimate unavailable — only_4_profitable_out_of_10

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2016 $488.3m $12.6m $-1.3m 2.6% $0.08
2017 $637.7m (30.6%) $31.0m (144.8%) $-9.9m (-642.5%) 4.9% (87.5%) $0.20 (150.0%)
2018 $784.4m (23.0%) $39.9m (29.0%) $-4.8m (51.9%) 5.1% (4.9%) $0.23 (15.0%)
2019 $1.0b (33.3%) $-115.6k (-100.3%) $4.5m (193.7%) -0.0% (-100.2%) $0.23 (0.0%)
2020 $1.4b (29.8%) $63.0m (54644.4%) $4.5m (1.0%) 4.6% (42135.2%) $0.35 (52.2%)
2021 $1.5b (8.7%) $-32.5m (-151.6%) $-8.9m (-296.4%) -2.2% (-147.5%) $-0.16 (-145.7%)
2022 $1.2b (-17.4%) $-96.7m (-197.2%) $52.2m (688.7%) -7.9% (-259.8%) $-0.52 (-225.0%)
2023 $1.2b (1.9%) $-41.2m (57.4%) $62.9m (20.5%) -3.3% (58.2%) $-0.22 (57.7%)
2024 $1.3b (4.0%) $-27.4m (33.5%) $12.3m (-80.4%) -2.1% (36.0%) $-0.14 (36.4%)
2025 $1.4b (10.2%) $-35.8m (-30.7%) $60.0m (387.1%) -2.5% (-18.7%) $-0.20 (-42.9%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

SEC filings report in CNY. Values above are converted to USD for comparison with the US-listed share price.

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model

only_4_profitable_out_of_10

Once the company meets all DCF eligibility criteria (sufficient history, profitability, growth trends), an estimate will become available automatically. No action is needed.