← Baozun Inc.
| Annual Trend | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | $488.3m | $637.7m | $784.4m | $1.0b | $1.4b | $1.5b | $1.2b | $1.2b | $1.3b | $1.4b | |
| Cost of Revenue | $276.8m | $294.7m | $296.0m | $398.5m | $509.8m | $514.2m | $327.1m | $339.3m | $338.9m | $368.4m | |
| Operating Expenses | $475.3m | $598.3m | $732.6m | — | — | — | — | — | — | — | |
| Total operating expenses | ($3.3b) | ($3.9b) | ($5.0b) | ($6.9b) | ($8.3b) | ($9.4b) | ($8.4b) | ($9.0b) | ($9.5b) | ($9.9b) | |
| (Loss) Income from operations | $90.1m | $256.3m | $355.8m | $383.7m | $558.7m | $7.0m | $33.3m | ($206.4m) | ($114.8m) | $56.6m | |
| Operating Income (Loss) | $13.0m | $39.4m | $51.7m | $55.1m | $85.6m | $1.1m | $4.8m | ($29.1m) | ($15.7m) | $8.1m | |
| Additional Financial Items | |||||||||||
| Amortization of Intangible Assets | $9.2m | $12.8m | $19.5m | $43.3m | $52.7m | $70.4m | $73.8m | $83.8m | $84.6m | $70.8m | |
| Equity Securities without Readily Determinable Fair Value, Impairment Loss, Annual Amount | — | — | — | — | — | — | — | — | — | $61.8m | |
| Fair Value, Option, Changes in Fair Value, Gain (Loss) | — | — | — | — | — | — | — | — | — | $5.1m | |
| Foreign Currency Transaction Gain (Loss), before Tax | $46k | ($3k) | ($871k) | ($1.1m) | $3.9m | $7.3m | ($4.7m) | ($1.2m) | ($1.4m) | ($532k) | |
| Gain (Loss) on Investments | — | — | — | — | — | ($32.9m) | ($14.2m) | ($9.6m) | $665k | — | |
| Goodwill, Impairment Loss | — | — | — | — | $0 | $0 | $1.9m | $5.0m | $950k | $2.6m | |
| Income (Loss) from Continuing Operations before Income Taxes, Domestic | — | — | — | — | — | — | — | — | — | ($92.9m) | |
| Income (Loss) from Equity Method Investments | — | ($194k) | ($145k) | $685k | $838k | $518k | ($520k) | $881k | ($3.4m) | $1.6m | |
| Investment Income, Interest | $1.7m | $2.1m | $1.2m | $6.1m | $6.3m | $9.9m | $6.6m | $11.6m | $9.4m | $8.4m | |
| Fulfillment | ($540.9m) | ($818.2m) | ($1.3b) | ($1.7b) | ($2.3b) | ($2.7b) | ($2.7b) | ($2.5b) | ($2.5b) | ($2.3b) | |
| Sales and marketing | ($658.8m) | ($910.8m) | ($1.3b) | ($1.8b) | ($2.1b) | ($2.5b) | ($2.7b) | ($2.8b) | ($3.4b) | ($3.8b) | |
| Technology and content | ($95.6m) | ($140.7m) | ($269.0m) | ($393.0m) | ($409.9m) | ($448.4m) | ($428.0m) | ($505.2m) | ($550.3m) | ($463.2m) | |
| General and administrative | ($88.3m) | ($116.6m) | ($154.8m) | ($215.7m) | ($224.0m) | ($525.8m) | ($371.5m) | ($855.9m) | ($719.2m) | ($751.6m) | |
| Impairment of goodwill | — | — | — | — | $0 | $0 | ($13.2m) | ($35.2m) | ($6.9m) | ($18.4m) | |
| Interest income | $11.9m | $13.3m | $8.0m | $42.6m | $41.4m | $62.9m | $45.8m | $82.1m | $68.8m | $58.6m | |
| Unrealized investment (loss) gain | — | — | — | $0 | $0 | ($210.0m) | ($97.8m) | ($68.0m) | $4.9m | ($16.6m) | |
| Gain on disposal of investments | — | — | — | $0 | $0 | $150k | ($107.0m) | — | — | $562k | |
| Gain (loss) on disposal/acquisition of subsidiaries | — | — | — | — | — | — | ($90.1m) | $631k | $0 | ($36.3m) | |
| Impairment loss of investments | $0 | ($6.2m) | ($1.3m) | ($9.0m) | ($10.8m) | ($3.5m) | ($8.4m) | $0 | ($14.4m) | ($213.4m) | |
| Exchange loss | $320k | ($21k) | ($6.0m) | ($7.7m) | $25.7m | $46.2m | ($32.4m) | ($8.5m) | ($10.2m) | ($3.7m) | |
| Fair value change on financial instruments | — | — | — | — | — | — | ($364.8m) | $24.5m | $11.8m | ($1.9m) | |
| Loss before income tax and share of income (loss) in equity method investments | $102.3m | $264.6m | $335.7m | $348.3m | $548.9m | ($154.0m) | ($580.3m) | ($217.0m) | ($93.0m) | ($200.8m) | |
| Share of income (loss) in equity method investments | $0 | ($194k) | ($996k) | $4.8m | $5.5m | $3.3m | ($3.6m) | $6.3m | ($24.7m) | $11.1m | |
| Net loss | $85.4m | $209.1m | $269.8m | $281.9m | $426.5m | ($206.0m) | ($610.4m) | ($222.8m) | ($138.4m) | ($199.6m) | |
| Net (income) loss attributable to non-controlling interests | — | ($264k) | ($59k) | $187k | ($796k) | ($1.5m) | $843k | ($9.7m) | $2.0m | ($23.4m) | |
| Net loss attributable to ordinary shareholders of Baozun Inc. | — | — | — | — | $426.0m | ($219.8m) | ($653.3m) | ($278.4m) | ($185.2m) | ($242.1m) | |
| Net income attributable to redeemable non-controlling interests | — | — | — | ($781k) | $254k | ($12.4m) | ($43.8m) | ($46.0m) | ($48.8m) | ($19.1m) | |
| Net Income (Loss) Attributable to Parent | — | — | — | — | — | — | ($94.7m) | ($39.2m) | ($25.4m) | ($34.6m) | |
| Net Income (Loss) Available to Common Stockholders, Basic | $12.5m | $32.1m | $39.2m | $40.4m | $65.3m | ($34.5m) | ($653.3m) | ($278.4m) | ($185.2m) | ($242.1m) | |
| Net Income (Loss) Attributable to Noncontrolling Interest | ($174k) | $41k | $9k | ($27k) | $122k | $236k | — | — | — | — | |
| Net Income (Loss) Attributable to Nonredeemable Noncontrolling Interest | — | — | — | — | — | — | ($122k) | $1.4m | ($273k) | $3.3m | |
| Earnings Per Share, Basic | $0.08 | $0.20 | $0.23 | $0.23 | $0.35 | ($0.16) | ($0.52) | ($0.22) | ($0.14) | ($0.20) | |
| Earnings Per Share, Diluted | $0.08 | $0.18 | $0.22 | $0.23 | $0.34 | ($0.16) | ($0.52) | ($0.22) | ($0.14) | ($0.20) | |
| Weighted Average Number of Shares Outstanding, Basic | 149.9m | 162.1m | 169.9m | 173.9m | 187.3m | 216.4m | 183.3m | 178.5m | 179.7m | 173.5m | |
| Weighted Average Number of Shares Outstanding, Diluted | 163.9m | 176.1m | 179.3m | 178.9m | 191.0m | 216.4m | 183.3m | 178.5m | 179.7m | 173.5m | |
| Other income (expense): | |||||||||||
| General and Administrative Expense | $12.7m | $17.9m | $22.5m | $31.0m | $34.3m | $82.5m | $53.9m | $120.6m | $98.5m | $107.5m | |
| Other Nonoperating Income (Expense) | $12.2m | — | — | — | — | — | — | — | — | — | |
| Business Combination, Acquisition Related Costs | — | — | — | — | — | — | — | $12.2m | — | — | |
| Cost, Depreciation and Amortization | $26.7m | $37.4m | $51.7m | $75.8m | $98.0m | $135.5m | $121.7m | $166.8m | $159.3m | $149.9m | |
| Selling and Marketing Expense | $94.9m | $140.0m | $194.7m | $260.8m | $326.5m | $400.1m | $387.7m | $398.5m | $463.2m | $550.1m | |
| Cost of products | ($1.9b) | ($1.9b) | ($2.0b) | ($2.8b) | ($3.3b) | ($3.3b) | ($2.3b) | ($2.4b) | ($2.5b) | ($2.6b) | |
| Interest Expense | $0 | $654k | $1.9m | $8.8m | $10.1m | $8.9m | $8.3m | $5.8m | ($39.0m) | ($44.6m) | |
| Interest Expense (non-operating) | — | — | — | — | — | — | — | — | $5.3m | $6.4m | |
| Current Income Tax Expense (Benefit) | $15.3m | $57.6m | $87.9m | $87.9m | $128.3m | $118.9m | $82.6m | $57.6m | $61.6m | $66.7m | |
| Income tax expense | ($16.8m) | ($54.3m) | ($65.0m) | ($71.1m) | ($127.8m) | ($55.3m) | ($26.5m) | ($12.0m) | ($20.7m) | ($9.9m) | |
| Nonoperating Income (Expense) | — | — | — | — | — | — | — | — | ($21.8m) | ($257.3m) | |
| Other Operating Income (Expense), Net | $754k | $1.7m | $3.3m | ($2.5m) | $8.8m | $11.4m | $13.8m | $17.4m | $7.6m | $11.1m | |
| Income Tax Expense (Benefit) | $2.4m | $8.3m | $9.4m | $10.2m | $19.6m | $8.7m | $3.8m | $1.7m | $2.8m | $1.4m |
Values abbreviated: b = billions, m = millions, k = thousands. Per share data in USD.