Discounted Cash Flow
Clorox Co. /De/
—
—
Average annual growth rates
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
Endpoint CAGR (better for long term trend)
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
Projected growth rate
—
—
%
%
Historical inputs (10 fiscal years)
| YEAR | Sales | Net Income | Free Cash Flow | Net Margin | EPS (diluted) |
|---|---|---|---|---|---|
| 2016 | $5.8b | $648.0m | $606.0m | 11.2% | $5.01 |
| 2017 | $6.0b (3.7%) | $701.0m (8.2%) | $637.0m (5.1%) | 11.7% (4.3%) | $5.43 (8.4%) |
| 2018 | $6.1b (2.5%) | $823.0m (17.4%) | $780.0m (22.4%) | 13.4% (14.5%) | $6.37 (17.3%) |
| 2019 | $6.2b (1.5%) | $820.0m (-0.4%) | $786.0m (0.8%) | 13.2% (-1.8%) | $6.42 (0.8%) |
| 2020 | $6.7b (8.2%) | $939.0m (14.5%) | $1.3b (64.4%) | 14.0% (5.9%) | $7.46 (16.2%) |
| 2021 | $7.3b (9.2%) | $710.0m (-24.4%) | $945.0m (-26.9%) | 9.7% (-30.8%) | $5.66 (-24.1%) |
| 2022 | $7.1b (-3.2%) | $462.0m (-34.9%) | $535.0m (-43.4%) | 6.5% (-32.8%) | $3.75 (-33.7%) |
| 2023 | $7.4b (4.0%) | $149.0m (-67.7%) | $930.0m (73.8%) | 2.0% (-69.0%) | $1.21 (-67.7%) |
| 2024 | $7.1b (-4.0%) | $280.0m (87.9%) | $483.0m (-48.1%) | 3.9% (95.8%) | $2.26 (86.8%) |
| 2025 | $7.1b (0.2%) | $810.0m (189.3%) | $761.0m (57.6%) | 11.4% (188.8%) | $6.56 (190.3%) |
Base FCF: — (latest fiscal year)
Discount rate: % —
Terminal growth: —
Projection period: — years
Alt A decline yrs:
Alt B total yrs:
Values abbreviated: b = billions, m = millions, k = thousands.
Projected cash flows
| Year | Projected cash flow | Discount Factor | Present Value |
|---|
PV of projected FCF: —
Terminal FCF: —
Terminal value: —
PV of terminal value: —
Enterprise value (DCF): —
Current price: —
—Alternative DCF Models
| Model | Fair Value | Upside | PV(FCFs) | PV(Terminal) | Total Years |
|---|---|---|---|---|---|
| Standard (10yr→TV) | — | — | — | — | 10 + TV |
| Alt A (Gradual Decline) | — | — | — | — | — |
| Alt B (30yr Hard Stop) | — | — | — | N/A | — |
This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.