Discounted Cash Flow

Honest Company, Inc.

HNST · Based on 10 years of SEC filings

DCF estimate unavailable — only_0_profitable_out_of_last_5

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2019 $235.6m $-31.1m $-20.7m -13.2% $-0.92
2020 $300.5m (27.6%) $-14.5m (53.5%) $-12.3m (40.6%) -4.8% (63.5%) $-0.42 (53.7%)
2021 $318.6m (6.0%) $-38.7m (-167.4%) $-38.4m (-212.8%) -12.1% (-152.2%) $-0.54 (-28.1%)
2022 $313.7m (-1.6%) $-49.0m (-26.7%) $-77.9m (-103.0%) -15.6% (-28.7%) $-0.53 (2.2%)
2023 $344.4m (9.8%) $-39.2m (20.0%) $17.5m (122.5%) -11.4% (27.1%) $-0.42 (21.9%)
2024 $378.3m (9.9%) $-6.1m (84.4%) $1.0m (-94.2%) -1.6% (85.8%) $-0.06 (85.3%)
2025 $371.3m (-1.9%) $-15.7m (-156.1%) $13.6m (1246.3%) -4.2% (-161.0%) $-0.14 (-130.9%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model

only_0_profitable_out_of_last_5

Once the company meets all DCF eligibility criteria (sufficient history, profitability, growth trends), an estimate will become available automatically. No action is needed.