Honest Company, Inc.

Annual Trend FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025
Revenue $235.6m $300.5m $318.6m $313.7m $344.4m $378.3m $371.3m
Cost of revenue $159.7m $192.6m $209.5m $221.3m $243.8m $233.7m $247.6m
Gross profit $75.9m $107.9m $109.2m $92.3m $100.5m $144.7m $123.8m
Research and development $5.1m $5.7m $7.7m $7.0m $6.2m $6.9m $7.3m
Selling, general and administrative $70.3m $71.3m $84.1m $87.3m $94.6m $99.0m $79.5m
Total operating expenses $107.3m $121.4m $146.0m $142.1m $139.4m $151.0m $142.2m
Marketing $31.9m $44.5m $54.3m $47.8m $36.4m $45.1m $51.2m
Restructuring $0 $0 $2.2m $0 $4.2m
Operating loss ($31.5m) ($13.5m) ($36.8m) ($49.8m) ($38.9m) ($6.3m) ($18.5m)
Loss before provision for income taxes ($31.0m) ($14.4m) ($38.6m) ($48.9m) ($39.2m) ($6.0m) ($15.5m)
Effective tax rate $55k $89k $77k $110k $75k $75k $204k
Net loss ($31.1m) ($14.5m) ($38.7m) ($49.0m) ($39.2m) ($6.1m) ($15.7m)
Unrealized gain on short-term investments, net of taxes $196k ($28k) ($135k) $9k $32k $0 $0
Comprehensive loss ($30.9m) ($14.5m) ($38.8m) ($49.0m) ($39.2m) ($6.1m) ($15.7m)
Basic (in USD per share) ($0.92) ($0.42) ($0.54) ($0.53) ($0.42) ($0.06) ($0.14)
Diluted (in USD per share) ($0.92) ($0.42) ($0.54) ($0.53) ($0.42) ($0.06) ($0.14)
Interest and other income (expense), net $429k ($837k) ($1.8m) $871k ($254k) $282k $3.0m