Discounted Cash Flow
Mediaalpha, Inc.
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—
Average annual growth rates
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
Endpoint CAGR (better for long term trend)
| Metric | 10-Year | 5-Year | 3-Year |
|---|---|---|---|
| Sales | — | — | — |
| Free Cash Flow | — | — | — |
| Average (FCF & NI) | — | — | — |
| Net Income | — | — | — |
Projected growth rate
—
—
%
%
Historical inputs (10 fiscal years)
| YEAR | Sales | Net Income | Free Cash Flow | Net Margin | EPS (diluted) |
|---|---|---|---|---|---|
| 2018 | $296.9m | $18.1m | $22.0m | 6.1% | — |
| 2019 | $408.0m (37.4%) | $17.8m (-1.7%) | $22.0m (-0.1%) | 4.4% (-28.5%) | — |
| 2020 | $584.8m (43.3%) | $-4.2m (-123.8%) | $51.1m (132.4%) | -0.7% (-116.6%) | $-0.14 |
| 2021 | $645.3m (10.3%) | $-3.2m (24.5%) | $28.0m (-45.3%) | -0.5% (31.6%) | $-0.14 (0.0%) |
| 2022 | $459.1m (-28.9%) | $-14.8m (-361.9%) | $28.2m (0.7%) | -3.2% (-549.2%) | $-1.73 (-1133.7%) |
| 2023 | $388.1m (-15.4%) | $-16.1m (-9.2%) | $20.2m (-28.5%) | -4.2% (-29.1%) | $-1.24 (28.2%) |
| 2024 | $864.7m (122.8%) | $5.5m (134.0%) | $45.6m (126.3%) | 0.6% (115.3%) | $0.42 (133.6%) |
| 2025 | $1.1b (28.8%) | $1.1m (-79.3%) | $65.3m (43.1%) | 0.1% (-83.9%) | $0.48 (14.1%) |
Base FCF: — (latest fiscal year)
Discount rate: % —
Terminal growth: —
Projection period: — years
Alt A decline yrs:
Alt B total yrs:
Projected cash flows
| Year | Projected cash flow | Discount Factor | Present Value |
|---|
PV of projected FCF: —
Terminal FCF: —
Terminal value: —
PV of terminal value: —
Enterprise value (DCF): —
Current price: —
—Alternative DCF Models
| Model | Fair Value | Upside | PV(FCFs) | PV(Terminal) | Total Years |
|---|---|---|---|---|---|
| Standard (10yr→TV) | — | — | — | — | 10 + TV |
| Alt A (Gradual Decline) | — | — | — | — | — |
| Alt B (30yr Hard Stop) | — | — | — | N/A | — |
This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.