Discounted Cash Flow

Prudential Plc. ADR

PUK · Based on 10 years of SEC filings

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2016 $39.3b $1.9b $2.2b 4.9% $0.75
2017 $44.4b (12.8%) $2.4b (24.4%) $1.6b (-26.4%) 5.4% (10.2%) $0.93 (24.1%)
2018 $35.2b (-20.7%) $3.0b (26.0%) $2.5b (52.1%) 8.6% (58.9%) $1.17 (25.6%)
2019 $44.2b (25.5%) $783.0m (-74.0%) 1.8% (-79.3%) $0.30 (-74.1%)
2020 $11.0b (-75.1%) $2.1b (170.5%) $273.0m 19.3% (988.2%) $0.82 (169.3%)
2021 $23.0b (109.6%) $-2.0b (-196.4%) $417.0m (52.7%) -8.9% (-146.0%) $-0.78 (-195.2%)
2022 $21.9b (-4.7%) $998.0m (148.9%) $630.0m (51.1%) 4.5% (151.3%) $0.36 (147.0%)
2023 $9.7b (-55.6%) $1.7b (70.4%) $1.5b (135.4%) 17.5% (283.9%) $0.62 (70.1%)
2024 $10.7b (10.3%) $2.3b (34.3%) $123.0m (-91.7%) 21.3% (21.8%) $0.84 (35.4%)
2025 $11.5b (7.0%) $4.0b (74.1%) $749.0m (508.9%) 34.6% (62.7%) $1.54 (83.4%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

Values abbreviated: b = billions, m = millions, k = thousands.

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model