Discounted Cash Flow

Rocky Brands, Inc.

RCKY · Based on 10 years of SEC filings

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2016 $260.3m $-2.1m $15.4m -0.8% $-0.29
2017 $253.2m (-2.7%) $9.6m (548.1%) $12.8m (-16.8%) 3.8% (560.6%) $1.29 (544.8%)
2018 $252.7m (-0.2%) $14.6m (51.8%) $13.3m (4.2%) 5.8% (52.1%) $1.96 (51.9%)
2019 $270.4m (7.0%) $17.5m (20.0%) $10.4m (-22.2%) 6.5% (12.1%) $2.36 (20.4%)
2020 $277.3m (2.6%) $21.0m (20.1%) $19.7m (90.2%) 7.6% (17.1%) $2.87 (21.6%)
2021 $514.2m (85.4%) $20.6m (-1.9%) $-75.9m (-484.9%) 4.0% (-47.1%) $2.82 (-1.7%)
2022 $615.5m (19.7%) $20.5m (-0.5%) $12.4m (116.4%) 3.3% (-16.8%) $2.80 (-0.7%)
2023 $461.8m (-25.0%) $10.4m (-49.1%) $69.7m (460.8%) 2.3% (-32.1%) $1.42 (-49.3%)
2024 $453.8m (-1.7%) $11.4m (9.2%) $48.1m (-30.9%) 2.5% (11.2%) $1.53 (7.7%)
2025 $482.0m (6.2%) $22.3m (95.6%) $9.7m (-79.8%) 4.6% (84.2%) $2.98 (94.8%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model