Discounted Cash Flow

WPP Plc. ADR

WPP · Based on 10 years of SEC filings

DCF estimate unavailable — loss_in_2025

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2016 $14.4b $1.4b $-185.3m 9.7% $1.10
2017 $15.3b (6.1%) $1.8b (29.7%) $903.9m (587.8%) 11.9% (22.3%) $1.44 (31.4%)
2018 $15.6b (2.2%) $1.1b (-41.5%) $1.5b (64.5%) 6.8% (-42.8%) $0.85 (-40.8%)
2019 $13.2b (-15.2%) $856.3m (-19.4%) $1.8b (21.5%) 6.5% (-5.0%) $0.69 (-19.6%)
2020 $12.0b (-9.3%) $-3.0b (-446.5%) $1.8b (-2.3%) -24.7% (-482.1%) $-2.43 (-454.3%)
2021 $12.8b (6.7%) $637.7m (121.5%) $1.2b (-31.2%) 5.0% (120.2%) $0.53 (122.0%)
2022 $14.4b (12.7%) $682.7m (7.1%) $-161.7m (-113.3%) 4.7% (-5.0%) $0.62 (16.5%)
2023 $14.8b (2.9%) $110.4m (-83.8%) $1.2b (832.3%) 0.7% (-84.3%) $0.10 (-83.4%)
2024 $14.7b (-0.7%) $542.0m (390.9%) $1.3b (12.0%) 3.7% (394.4%) $0.50 (388.3%)
2025 $13.6b (-8.1%) $-215.0m (-139.7%) $627.0m (-52.7%) -1.6% (-143.2%) $-0.20 (-139.8%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

Values abbreviated: b = billions, m = millions, k = thousands.

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model

loss_in_2025

Once the company meets all DCF eligibility criteria (sufficient history, profitability, growth trends), an estimate will become available automatically. No action is needed.