Discounted Cash Flow

Williams Sonoma Inc.

WSM · Based on 10 years of SEC filings

Average annual growth rates

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Average annual growth is the mean year-over-year change across each period.

Endpoint CAGR (better for long term trend)

Metric 10-Year 5-Year 3-Year
Sales
Free Cash Flow
Average (FCF & NI)
Net Income

Endpoint CAGR is the compound annual rate from the first to last year in each period.

Projections use average year-over-year growth. Change this in Settings.

Projected growth rate

Free cash flow growth
10-year: — 5-year: — 3-year: —
Averaged growth (FCF & NI)
10-year: — 5-year: — 3-year: —
Net income growth
10-year: — 5-year: — 3-year: —
Sales growth (not added to calculations)
10-year: — 5-year: — 3-year: —

Click a greyed-out slider to switch metrics. Slide between the 10-year, 5-year, and 3-year historic growth rates for FCF, net income, or their average.

%
%

Historical inputs (10 fiscal years)

YEAR Sales Net Income Free Cash Flow Net Margin EPS (diluted)
2017 $5.1b $305.4m $327.3m 6.0% $3.45
2018 $5.3b (4.1%) $259.5m (-15.0%) $310.0m (-5.3%) 4.9% (-18.4%) $3.03 (-12.2%)
2019 $5.7b (7.2%) $333.7m (28.6%) $395.9m (27.7%) 5.9% (20.0%) $4.10 (35.3%)
2020 $5.9b (4.0%) $356.1m (6.7%) $421.0m (6.3%) 6.0% (2.6%) $4.56 (11.2%)
2021 $6.8b (15.0%) $680.7m (91.2%) $1.1b (162.5%) 10.0% (66.2%) $8.81 (93.2%)
2022 $8.2b (21.6%) $1.1b (65.5%) $1.1b (3.6%) 13.7% (36.1%) $15.17 (72.2%)
2023 $8.7b (5.2%) $1.1b (0.1%) $698.7m (-39.0%) 13.0% (-4.8%) $16.58 (9.3%)
2024 $7.8b (-10.6%) $949.8m (-15.8%) $1.5b (113.5%) 12.3% (-5.8%) $14.71 (-11.3%)
2025 $7.7b (-0.5%) $1.1b (18.5%) $1.1b (-23.7%) 14.6% (19.1%) $8.91 (-39.4%)
2026 $7.8b (1.2%) $1.1b (-3.3%) $1.1b (-7.3%) 13.9% (-4.5%) $8.96 (0.6%)

Base FCF: (latest fiscal year)

Discount rate: %

Terminal growth:

Projection period: years

Alt A decline yrs:

Alt B total yrs:

Values abbreviated: b = billions, m = millions, k = thousands.

Projected cash flows

Year Projected cash flow Discount Factor Present Value

PV of projected FCF:

Terminal FCF:

Terminal value:

PV of terminal value:

Enterprise value (DCF):

DCF price per share:

Current price:

Alternative DCF Models

Model Fair Value Upside PV(FCFs) PV(Terminal) Total Years
Standard (10yr→TV) 10 + TV
Alt A (Gradual Decline)
Alt B (30yr Hard Stop) N/A

This is a simplified DCF model for illustration. It uses reported free cash flow, a single growth assumption, fixed WACC, and a Gordon Growth terminal value. It is not investment advice.

+ 10YR Financials Balance Sheet (10YR) Cash Flow (10YR) DCF Model