← HARLEY-DAVIDSON, INC. HOG
Market Price
$27.77
Market Cap
$2.93B
P/E Ratio
9.99
Revenue (FY 2025)
↓-13.8% YoY
$4.47B
3-Yr CAGR: -8.1%
Net Income
↓-25.6% YoY
$338.74M
Net Margin: 7.6%
Free Cash Flow
↓-52.1% YoY
$415.24M
FCF Yield: 14.17%
EPS (Diluted)
↓-19.2% YoY
$2.78
Basic: $2.82
Return on Equity
Efficiency
10.8%
ROA: 6.1%
📊 Multi-Year Historical Performance & Trends
Financial Performance History
Revenue, Net Income & Free Cash Flow
Margins Trend (%)
Gross, Operating & Net Margins
Balance Sheet Strength
Cash, Debt & Equity
Cash Flow Generation
Operating Cash Flow vs CapEx vs FCF
📈 Year-over-Year (YoY) Growth History (HOG)
All monetary values in millions ($M)| Fiscal Year | Revenue | Revenue YoY | Gross Profit | Net Income | Net Inc YoY | Diluted EPS | EPS YoY | Op. Cash Flow | Free Cash Flow | FCF YoY |
|---|---|---|---|---|---|---|---|---|---|---|
| FY 2016 | $5,996.5M | — | $2,576.7M | $692.2M | — | $3.83 | — | $1,174.3M | $918.1M | — |
| FY 2017 | $5,647.2M | -5.8% | $2,385.5M | $521.8M | -24.6% | $3.02 | -21.1% | $1,005.1M | $798.8M | -13.0% |
| FY 2018 | $5,716.9M | +1.2% | $2,365.1M | $531.5M | +1.9% | $3.19 | +5.6% | $1,205.9M | $992.4M | +24.2% |
| FY 2019 | $5,361.8M | -6.2% | $2,132.0M | $423.6M | -20.3% | $2.68 | -16.0% | $868.3M | $686.8M | -30.8% |
| FY 2020 | $4,054.4M | -24.4% | $1,618.6M | $1.3M | -99.7% | $0.01 | -99.6% | $1,177.9M | $1,046.8M | +52.4% |
| FY 2021 | $5,336.3M | +31.6% | $2,093.0M | $650.0M | +49,978.9% | $4.19 | +41,800.0% | $975.7M | $855.5M | -18.3% |
| FY 2022 | $5,755.1M | +7.8% | $1,530.8M | $741.4M | +14.1% | $4.96 | +18.4% | $548.5M | $396.8M | -53.6% |
| FY 2023 | $5,836.5M | +1.4% | $1,560.6M | $706.6M | -4.7% | $4.87 | -1.8% | $754.9M | $547.5M | +38.0% |
| FY 2024 | $5,186.8M | -11.1% | $1,142.3M | $455.4M | -35.6% | $3.44 | -29.4% | $1,063.8M | $867.3M | +58.4% |
| FY 2025 | $4,473.2M | -13.8% | $862.2M | $338.7M | -25.6% | $2.78 | -19.2% | $568.9M | $415.2M | -52.1% |
Valuation
Market Price
$27.77
Market Cap
$2.93B
Enterprise Value
$2.31B
P/E Ratio
9.99
P/B Ratio
0.93
FCF Yield
14.17%
Dividend Yield
N/A
Shares Outstanding
Profitability & Margins
Gross Margin
19.27%
Operating Margin
8.64%
Net Margin
7.57%
Return on Equity (ROE)
10.79%
Return on Assets (ROA)
6.06%
Asset Turnover
0.80x
Revenue 3-Yr CAGR
-8.06%
Financial Health & Liquidity
Current Ratio
8.31
Cash Ratio
4.60
Debt / Equity
0.786
Debt / Assets
0.442
Cash & Equivalents
$3.09B
Total Debt
$2.47B
Book Value / Share
$29.83
Cash Flow Efficiency
Operating Cash Flow
$568.92M
Capital Expenditures (CapEx)
$153.68M
Free Cash Flow
$415.24M
OCF / Revenue
12.72%
FCF / Revenue
9.28%
FCF 3-Yr CAGR
1.53%
Per Share Metrics
EPS (Diluted)
$2.78
EPS (Basic)
$2.82
Dividends / Share
N/A
Book Value / Share
$29.83
EPS YoY Growth
-19.19%
Balance Sheet (FY 2025)
Total Assets
$5.59B
Total Liabilities
$671.96M
Stockholders' Equity
$3.14B
Current Assets
$5.59B
Current Liabilities
$671.96M