Purple Innovation, Inc.

Annual Trend FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 TTM
Total Revenue $330k
$2.5m +657.58%
$285.8m +11331.64%
$428.4m +49.89%
$648.5m +51.39%
$726.2m +11.99%
$575.7m -20.73%
$510.5m -11.32%
$487.9m -4.44%
$468.7m -3.93%
$460.3m -1.80%
Cost of Revenue $199k
$1.5m +657.58%
$173.2m +11416.43%
$239.4m +38.22%
$343.4m +43.44%
$431.3m +25.59%
$365.1m -15.34%
$338.7m -7.23%
$306.7m -9.44%
$280.2m -8.66%
$277.6m -0.92%
Gross Profit (derived) $131k
$85.0m +64556.02%
$112.6m +32.44%
$189.0m +67.82%
$305.1m +61.45%
$295.0m -3.32%
$210.6m -28.61%
$171.8m -18.40%
$181.1m +5.42%
$188.6m +4.10%
$182.7m -3.10%
Research and Development Expense $1.4m $2.1m $3.9m $6.0m $6.9m $8.8m $11.9m $13.0m $9.6m $9.6m
Marketing and Advertising Expense $65.2m $56.1m
Selling and Marketing Expense $79.1m $103.8m $142.0m $188.0m $239.3m $165.4m $182.3m $171.3m $147.0m $209.1m
General and Administrative Expense $2.7m $2.2m $23.6m $26.9m $39.9m $72.1m $76.7m $84.4m $69.1m $63.6m $67.1m
Other General and Administrative Expense $3.9m
Amortization of Intangible Assets $100k $700k $2.4m $300k $1.2m $5.3m $4.2m $3.2m
Restructuring Costs $15.4m $15.4m
Restructuring, impairment and other related charges $20.0m $11.4m
Operating Expenses $93.8m $129.5m $172.8m $233.9m $318.3m $250.8m $285.5m $273.3m $231.6m $218.7m
Operating Income (Loss) ($2.7m)
($2.2m) +16.45%
($16.9m) -660.99%
$16.2m +195.97%
$71.2m +339.29%
($23.4m) -132.78%
($40.3m) -72.43%
($113.7m) -182.42%
($92.2m) +18.93%
($43.0m) +53.32%
($36.0m) +16.41%
Interest Expense, Debt $4.7m $1.3m $32.2m
Interest Income, Other $330k $1.0m $29.8m
Other Nonoperating Income (Expense) $330k $3.4m ($2.7m) ($28.2m) ($344.8m) $26.0m $163.2m ($7.5m) ($5.9m) ($8.3m)
Nonoperating Income (Expense) $330k $3.4m ($2.7m) ($28.2m) ($344.8m) $26.0m $163.2m ($7.5m) ($5.9m) ($8.3m)
Other Income $9k $1.0m $44k ($91k) ($194k) $423k ($1.2m) $11.5m $3.3m
Interest Expense (non-operating) $81k $3.7m $5.2m $4.7m $1.9m $3.5m $2.0m $17.5m $28.8m $32.2m
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest ($19.6m) ($12.0m) ($273.5m) $2.7m $122.9m ($121.2m) ($98.0m) ($51.3m) ($62.7m)
Current Income Tax Expense (Benefit) $400k $2.1m $2.4m ($684k) $50k $63k $207k $213k
Income Tax Expense (Benefit) $406k $400k ($43.7m) ($1.2m) $212.9m $8k $63k $207k $213k
Net loss ($8.8m) ($19.6m) ($12.4m) $10.9m $3.9m ($89.9m) ($121.2m) ($98.1m) ($51.5m)
Net loss attributable to Purple Innovation, Inc. ($2.3m) $803k ($4.3m) ($4.0m) $3.8m $4.0m ($89.7m) ($120.8m) ($97.9m) ($51.4m)
Net Income (Loss) Attributable to Parent ($2.3m)
$803k +134.51%
($4.3m) -638.23%
($4.0m) +6.83%
($236.9m) -5781.97%
$4.0m +101.70%
($89.7m) -2324.98%
($120.8m) -34.64%
($97.9m) +18.93%
($51.4m) +47.48%
($62.8m) -22.18%
Net loss attributable to noncontrolling interest ($15.3m) ($8.4m) $7.1m ($160k) ($238k) ($458k) ($201k) ($97k)
Net Income (Loss) Attributable to Noncontrolling Interest ($15.3m) ($8.4m) $7.1m ($160k) ($238k) ($458k) ($201k) ($97k) ($62.8m)
Noncontrolling Interest in Net Income (Loss) Operating Partnerships, Redeemable $26.3m $50.0m $65.2m
Earnings Per Share, Basic ($0.49) $0.16 ($0.51) ($0.40) ($6.04) $0.06 ($1.10) ($1.17) ($0.91) $0.48 ($14.50)
Earnings Per Share, Diluted ($0.49) $0.05 ($0.51) ($0.40) ($6.04) ($0.30) ($1.10) ($1.17) ($0.91) $0.48 ($14.50)
Basic (in Shares) $4.8m $5.0m $10.0m $39.2m $65.9m $81.8m $103.6m $107.1m $108.1m $4.3m
Diluted (in Shares) $4.8m $17.7m $10.0m $44.7m $67.3m $81.8m $103.9m $107.3m $108.2m $4.3m
Weighted Average Number of Shares Outstanding, Basic 4.8m 5.0m $10.0m 39.2m 65.9m 81.8m 103.6m 107.1m 108.1m 4.3m
Weighted Average Number of Shares Outstanding, Diluted 4.8m 17.7m 39.2m 67.3m 81.8m 103.9m 107.3m 108.2m 4.3m
Additional Financial Items
Business Combination, Acquisition Related Costs $500k
Goodwill, Impairment Loss $6.9m $0
Marketing and sales $79.1m $103.8m $142.0m $188.0m $239.3m $165.4m $182.3m $171.3m $147.0m
Loss on extinguishment of debt ($6.3m) ($5.8m) ($4.3m) ($3.4m)
Change in fair value – warrant liabilities ($16.8m) ($59.4m) $24.1m $4.3m $3.5m $17.2m
Income (Loss) from Discontinued Operations, Net of Tax, Including Portion Attributable to Noncontrolling Interest ($12.7m)
Total other (expense) income, net $330k $3.4m ($2.7m) ($28.2m) ($344.8m) $26.0m $163.2m ($7.5m) ($5.9m) ($8.3m)