MediaAlpha, Inc.

Annual Trend FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025
Cash and cash equivalents $10.0m $23.6m $50.6m $14.5m $17.3m $43.3m $46.9m
Accounts receivable, net of allowance for credit losses of $717 and $1,005, respectively $56.0m $96.3m $76.1m $60.0m $53.8m $142.9m $123.0m
Prepaid expenses and other current assets $1.4m $8.0m $10.4m $5.9m $3.5m $3.7m $4.5m
Total current assets $67.5m $127.8m $137.1m $80.4m $74.6m $189.9m $174.4m
Intangible assets, net $18.8m $15.6m $12.6m $32.9m $26.0m $20.0m $3.6m
Goodwill $18.4m $18.4m $18.4m $47.7m $47.7m $47.7m $47.7m
Other assets $16.2m $19.1m $9.0m $5.6m $4.8m $8.4m
Deferred tax assets $31.6m $102.7m $0 $0 $149.7m
Liabilities under tax receivables agreement, net of current portion $22.5m $85.0m $0 $0 $7.0m $124.2m
Non-controlling interests ($71.3m) ($57.2m) ($70.1m) ($84.1m) ($48.6m) ($33.4m)
Total stockholders’ equity attributable to MediaAlpha, Inc. ($113.6m) ($33.8m) ($4.3m) ($16.0m) ($10.3m) $2.4m $4.2m
Total stockholders' deficit ($113.6m) ($105.1m) ($61.6m) ($86.1m) ($94.4m) ($46.2m) ($29.2m)
Total assets $105.4m $210.3m $289.8m $170.1m $153.9m $262.4m $383.8m
Total liabilities and stockholders’ deficit $105.4m $210.3m $289.8m $170.1m $153.9m $262.4m $383.8m
Accounts payable $40.5m $98.2m $61.8m $54.0m $56.3m $105.6m $91.1m
Accrued expenses $6.6m $9.2m $13.7m $14.1m $11.6m $18.5m $34.7m
Current portion of long-term debt $873k $0 $8.7m $8.8m $11.9m $8.8m $21.8m
Long-term debt, net of current portion $96.7m $182.7m $178.1m $174.3m $162.4m $153.6m $131.6m
Total current liabilities $47.9m $107.5m $84.2m $76.9m $79.7m $133.0m $147.6m
Other long-term liabilities $319k $2.8m $4.1m $5.0m $6.2m $15.1m $9.6m
Total liabilities $144.9m $315.5m $351.4m $256.2m $248.3m $308.7m $413.0m
Common stock $589k $606k $626k $655k $671k $645k
Preferred stock, $0.01 par value - 50 million shares authorized; 0 shares issued and outstanding as of December 31, 2025 and December 31, 2024 0 0 0 0 0 0
Additional paid-in capital $384.6m $419.5m $465.5m $511.6m $507.6m $483.8m
Accumulated deficit ($193.1m) ($419.0m) ($424.5m) ($482.1m) ($522.6m) ($505.9m) ($480.3m)

Values abbreviated: b = billions, m = millions, k = thousands. Per share data in USD.